TikTok is a social media platform that allows users to create and share short-form videos. The app is known for its algorithm that curates content based on users’ viewing history and engages them with a personalized “For You” page. TikTok videos can be up to 60 seconds long and cover a wide range of topics, including dance, music, comedy, education, and more. The platform has become very popular, especially among younger generations, and has launched the careers of many influencers and content creators. TikTok was launched in China in 2016 under the name “Douyin” and was later released globally as TikTok.
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